In recent years, the revival of traditional Chinese culture has swept across China as more and more young Chinese take pride in the nation’s history. Such a revival not only makes a homecoming, but also attracts worldwide attention as it evolves into a retro-futuristic style when combined with advanced technological elements.
As the leading Chinese construction machinery manufacturer in the global market, XCMG always assumes its responsibility as an ambassador of national culture, combining the elements of traditional culture with its flourishing development of intelligent manufacturing and pioneering innovations.
At the recent XCMG Global Emergency Equipment Design Competition – the X-Creators Challenge, XCMG uses innovation to bring renewed vigor to the four Chinese constellation symbols and let them make a resurgence on four XCMG construction machines .
XCMG invited famous graffiti artists to paint these four creatures on the machines, displaying the enchanting oriental beauty through the powerful equipment of machines and embodying the charisma of Chinese-made to the world.
The four symbols are four mythological creatures appearing among the Chinese constellations and are believed to guard the world in four directions. They are known as the white tiger of the west, the azure dragon of the east, the vermilion bird of the south, and the black turtle of the north.
Each creature represents a direction and a season, and each has its own characteristics and origins. XCMG carefully selects four different machines to best match and manifest each creature’s uniqueness:
● The White Tiger of the West – XCA130 All Terrain Crane
The White Tiger is a sacred beast representing strength and the army, and also the symbol of gold. When placed on the XCA130 all-terrain crane, its whiteness adds a touch of lightness to enhance the flexibility of the machine, like adding wings to a tiger.
● The Azure Dragon of the East – XE950DA excavator
The dragon is the supreme sacred animal in ancient Chinese culture and is often known as the symbol of the emperor. It also represents the season of spring. As one of XCMG’s pillar product lines, the Excavator is the perfect complement to the Azure Dragon.
● The vermilion bird of the south – LW500HV wheel loader
The Vermilion Bird is the color of fire. It is said to have the ability to be reborn from fire, like the immortal bird in Western mythology, so it is also named the phoenix of fire. When the LW500HV wheel loader is in action, its posture echoes that of open wings, and the suit conveys a spirit of resurgence.
● The Northern Black Turtle – RP903 Asphalt Concrete Paver
The black turtle is usually depicted as both a turtle and a snake, especially with the snake coiled around the turtle. As the turtle lives in the water, it becomes the god of water; and the turtle enjoys long life, so Xuanwu becomes the symbol of longevity. Painted on the RP903 asphalt concrete paver, the combo indicates durability and long-lasting performance.
Themed “Embrace Life with Science and Technology”, the X-Creators Challenge aims to support visionary talent to integrate advanced innovation into emergency relief solutions. This retro-futuristic Chinese ancient culture campaign once again puts the competition in the global spotlight, attracting global audiences to explore the endless possibilities of construction machinery and inspiring talent to boldly challenge convention.
The X-Creators Challenge originated from the “XCMG Cup” Green Innovation Design Competition – one of 14 precisely positioned XCMG global public welfare projects that focus on green and environmentally friendly technologies and encourage young talent to advance the sustainable development of the industry. The past two “XCMG Cup” competitions have amazed the industry with many creative ideas that can be practically applied, geared towards practical challenges to lead intelligent, integrated and sustainable industrial development.
As an upgraded edition, the X-Creators Challenge is comprised of two competition categories – Intelligent Road Emergency Equipment Design and Geological Disaster Rescue Equipment Design. XCMG has set up a total prize of 2.05 million RMB and a fund pool of 10 million RMB to call for global applications of emergency lifesaving equipment solutions.
Both categories of the X-Creators Challenge call for breakthrough equipment design ideas to help emergency relief and disaster relief missions after earthquakes, landslides, mudslides as well as production accidents, especially using smart technologies to save lives in emergency situations.
Amid the pandemic, the X-Creators Challenge still manages to shine over the past year. The number of participants worldwide reached an all-time high and the quality of entries also exceeded expectations. With eye-catching online events and creative offline activities, the X-Creators Challenge has captured worldwide attention as a top international design competition.
Officially launched in February, the X-Creators Challenge attracted 2,978 participants from China, Brazil, the Philippines, the United States, the United Kingdom, Singapore and other regions and countries around the world. After 33 webinars, 24-hour online support by 20 professional technicians, 40 designs entered the final stage.
Last December, the competition came to a successful close with the Global Awards Ceremony broadcast live on Facebook, attracting over 2.1 million online viewers. Construction professionals from XCMG and other parts of the world also sent their wishes by video format and shared their latest industry trend information.
XCMG has always worked to rejuvenate the traditional manufacturing industry with various innovative programs and the implementation of forward-thinking strategies. The X-Creators challenge and the revival of traditional Chinese culture on XCMG machinery once again show the company’s determination to promote national manufacturing power and the advancement of industrial transformation.
XCMG also released a series of videos titled “XCMG Midnight Diner,” using models of XCMG machines to prepare traditional Chinese festival dishes, including mooncakes, Zongzi, dumplings and more.
Apart from the global hype of these creative campaigns, XCMG has also proven its professional proficiency with top performances around the world. In 2021, XCMG moved up to the KHL Yellow Board Global Top 3 and took the top spot in the long-established ICM20 ranking of the world’s largest crane manufacturers published by UK-based KHL Group.
Envisaging technological transformation and focusing on intelligent equipment solutions, XCMG continues to promote an innovative and sustainable development strategy.
For more information on the X-Creators Challenge, please visit: https://www.xcmgapprentice.com/
Company Name: XCMG
Contact: Wang Lin
E-mail: Send an email
Address:Brand and Culture Development Department, 26 Tuolanshan Road Jinshanqiao Development Zone
City: Xuzhou, 221004